Over the years, I have had the privilege of working closely with Asian Paints on pioneering research-driven projects that explore the deep connection between color, emotion, and design trends. These projects have played a crucial role in shaping how colors are understood, interpreted, and applied in various contexts, influencing both consumer choices and industry trends.
QUALITATIVE RESEARCH, ETHNOGRAPHIC RESEARCH, DESIGN TRENDS, DATA DRIVEN INSIGHTS AND IMPACTS
Mapping Colour and Mood in India
This extensive eight-month-long research project took me across India, where I conducted in-depth qualitative studies with users of Asian Paints products. The objective was to uncover how people perceive and emotionally respond to colors in different settings—be it their homes, workplaces, or public spaces. By mapping colors to moods and emotions, I developed a series of visual directories, semiotic maps, sensory profiles, and graphics that visually represent these insights. These tools serve as valuable resources for designers, marketers, and color strategists, offering a deeper understanding of how color choices reflect personal and cultural identities.
ColourNext
ColourNext is Asian Paints’ flagship initiative that defines the color and material trends for the year, shaping design choices across industries. As a key contributor to this project for three consecutive years, I was deeply involved in the research, analysis, and strategic decision-making that led to the selection of annual trends. My expertise in trend forecasting, research methodologies, and consumer insights played an integral role in identifying emerging shifts in aesthetics, design, and materiality. By combining data-driven insights with an intuitive understanding of cultural movements, my work contributed to setting the creative direction for industries ranging from interiors and architecture to fashion and product design.